Get ready for new opportunities in the world of FMCG
Delivering goods on time is a top priority for the FMCG industry. In a world facing disruptions, raw material shortages, and increased costs, FMCG supply chains must be efficient, resilient, and agile. Stay ahead with integrated logistics solutions: one that optimizes your FMCG supply chain, cares about the environment, and helps you go further.
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Industry Overview
Fast-moving consumer goods (FMCG) form one of the world’s largest industries. From waking up with a jojoba oil shower gel, to our oatmeal and fruit breakfast, or catching up with colleagues at the local pub or enjoying street food – our world revolves around consumer goods.
Today, customers demand innovative products, which means faster production of higher volumes and a wider variety of goods. In developing markets, consumer purchasing power is also gradually increasing, requiring larger and more flexible logistics supply chain services.
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According to Allied Market Research, the global fast-moving consumer goods (FMCG) market is projected to reach $15.3618 trillion by 2025, with an impressive growth rate of 5.4% over the next five years. New areas of development present greater business opportunities. Research shows that e-commerce is growing faster than traditional brick-and-mortar stores each year. Consumers are demanding new products, such as healthier and more sustainable ones, which is expected to open up new avenues for FMCG companies.
Maersk – a reliable partner
Leading FMCG brands around the world trust Maersk with their logistics because we deeply understand their operations. A dedicated team of in-house experts analyzes each brand’s unique needs, enabling us to provide tailored services. We specialize in several industry sectors, including food, beverages, home care products, personal care products, tobacco, cosmetics, tissue paper, and consumer packaging.
We have expertise in consumer packaged goods (CPG) logistics and supply chain services, and combine this with our understanding of market and consumer preference changes to create tailored solutions for your products and needs.
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Supply chain flexibility
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- Flexible solutions for the ever-changing demands of transportation and FMCG logistics.
- Shipments are smaller, more direct, and focused on faster response.
- Alternative modes of transport are needed that can support global supply and demand fluctuations, thereby ensuring speed to market and reducing the risk of delays.
- Supply and demand are regionalized, with FMCG companies shifting their sourcing areas to the markets where their products are produced and sold.
- The concentration of suppliers means that FMCG companies need to work closely with their business partners to achieve overall goals.
The rise of supply chain technology
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- Data-driven supply chain optimization through real-time visibility and cloud-based solutions.
- End-to-end data visibility facilitates decision-making.
- Advanced robotics, automated technology systems and additive manufacturing – the Fourth Industrial Revolution is revolutionizing traditional supply chains.
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Growing emphasis on sustainable development
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- Increase transparency of transport and logistics solutions that have a lower climate impact than those using fossil fuels.
- Expertise and advice to support your decarbonization agenda.
- Greater emphasis on reducing plastic and waste in FMCG supply chains.
- Emphasize environmentally friendly and ethical production choices and raise customer awareness through sustainability labels.
Solutions tailored to your industry needs
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Led by experts who understand the industry’s unique needs and standards, Maersk offers seamless solutions that help FMCG companies overcome challenges. We leverage this knowledge to create supply chain solutions centered around our customers’ needs, attracting some of the world’s most recognizable brands as clients.
We build supply chain solutions around the following key enablers
The future depends on the ability of FMCG manufacturers to adapt to change with the help of an ideal supply chain system. International companies will see Maersk as a competent partner with the flexibility and resilience to meet all their FMCG logistics needs.
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- Support your multi-channel speed needs, covering goods, data, documents and payments.
- Appropriate data and visibility tools to support your supply chain optimization.
- Gain precision and predictability in execution, from sourcing to door delivery.
- Leverage our industry expertise for compliant and innovative FMCG supply chain solutions.
- Boost productivity and eliminate inefficiencies with our optimized supply chain solutions.
- Let our efforts to decarbonize the supply chain guide your decisions.



