Sourcing in china

Based on 2025 market data and industry analysis, Chinese outdoor sports brands have demonstrated outstanding performance in the international market. The following are the top-ranked companies in terms of export competitiveness and their core advantages:

Global Breakthrough in Professional-Grade Equipment:

KAILAS

As the leading brand in the Asian climbing equipment market, launched its “Sanctuary” high-altitude down jacket in 2025, featuring biomimetic goose down filling technology, becoming the official equipment designated by the Mount Everest expedition team. Its “FUGA” series trail running shoes, with their honeycomb midsole technology, helped athletes set the fastest Asian finish record in the UTMB (Ultra-Trail du Mont-Blanc) endurance race, boasting a sole abrasion resistance exceeding 500%.

PIONEER CAMP, having achieved a remarkable turnaround through OEM manufacturing and technological breakthroughs, sponsored the joint ascent of Mount Everest from both the north and south slopes in 2025. Its “Peak Expedition” 8K-grade one-piece down suit passed a -40℃ extreme cold test, achieving top international standards in windproof and tear-resistant performance. The brand pioneered a “lifetime free repair” service, driving the upgrade of Chinese outdoor equipment towards full lifecycle service.

Pioneers in Smart Technology and Scenarios

Top 10 Chinese Fitness Equipment Exporters (ranked by overall strength):

SHUA – Quanzhou, Fujian, covering all commercial and home product categories
Impulse – Qingdao, with nearly 300 patents and exports to 30 countries
Johnson – A Taiwanese multinational corporation with subsidiaries in 18 countries
Relax – Rizhao, Shandong, a leading exporter of commercial equipment
Kanglejia – Xiamen, exporting over 300 products
Huixiang – Ningjin, Shandong, exporting commercial equipment
Ironman – Dezhou, Shandong, specializing in strength training equipment
WNQ – Shanghai, founded in 1989
Maibaohe – Ningjin, Shandong, with a complete commercial equipment industry chain
Junxia – Xuzhou, with export history dating back to 1973

TOREAD

The official supplier for China’s Arctic and Antarctic scientific expeditions, has provided polar protection technology for 12 polar missions. In 2025, it launched a lower limb exoskeleton, integrating a carbon fiber frame and AI gait algorithms to reduce energy consumption by 40% when carrying 30 kg of supplies, becoming the industry’s first mass-produced intelligent equipment.

TODER, entering the market with “outdoor aesthetics + lightweight,” achieved an 87% growth rate in 2025. Its star product, the Phantom Wing waterproof jacket, boasts a 20,000mm waterproof rating (8 times exceeding national standards) and a folded volume of only 500ml. The brand has transformed Dunhuang ceiling patterns into anti-slip textures for hiking boots, improving wet rock grip by 37% and winning a design award at Stockholm Design Week.

A disruptor in the segmented market and mass market:

MOBI GARDEN

Known as the “King of Tents in China,” produces one in every three professional tents. In 2025, it launched a modular stargazing tent integrating solar charging and an AI temperature control system, achieving a market share of over 35% in the domestic camping equipment market.

Pelliot is breaking into the mainstream with its “new natural outdoor lifestyle,” and its Polaris jacket, featuring a biomimetic shell structure, achieved a crossover between “outdoor functionality and fashion aesthetics” at London Fashion Week. Sales are projected to increase by 300% by 2025.

A comprehensive export representative

CAMEL

A national-level outdoor brand, leverages its core strengths in cutting-edge technology, maintaining its position as the top-selling outdoor brand on Tmall for eight consecutive years. In 2025, it launched its first “Mount Everest Customized” high-altitude coverall integrating BeiDou satellite positioning, supporting a one-click emergency call function, and achieving core warmth in extreme cold environments down to -40℃.

According to 2025 industry data, the top ten Chinese exporters of outdoor products are ranked as follows:

Kailas: A benchmark in professional climbing, its FILTERTEC waterproof technology surpasses GORE-TEX, making it the world’s premier choice for high-altitude mountaineering equipment.

Toread: Its TiEF PRO polar protection technology can withstand temperatures down to -50°C; the exclusive equipment supplier for the Chinese North and South Pole expeditions.

CAMEL: A national-level outdoor brand, ranking first in Tmall’s outdoor category sales for eight consecutive years; with over 2,000 overseas stores by 2025.

MOBI GARDEN: The “King of Camping,” the top-selling camping brand on Tmall for five consecutive years; with overseas markets covering over 50 countries.

TODER:Its “Phantom Wing” waterproof jacket (198g ultralight + 20,000mm hydrostatic pressure), with an annual growth rate of 87%.

Norway: Naturehike: A global camping leader with a 33% market share in Southeast Asia; its double-layer waterproof tents are best-selling products.

Pelliot: The fastest-growing high-performance outdoor brand with a CAGR of 122.2%.

Ozark Gear: A professional mountaineering brand with high recognition in the European market; its Alps series are best-sellers.

Scaler: A provider of comprehensive outdoor living solutions; its backpacks and hiking gear perform exceptionally well in the Middle East and Southeast Asia.

Yodo: A picnic and camping equipment expert; its portable BBQ grills, folding tables and chairs, and other products hold a significant place in the European and American backyard economy.